Drones for Real Estate Marketing

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Drones for Real Estate Marketing

Drones for Real Estate Marketing

In real estate industry, if you don’t keep up with the competition, you could risk being left behind!

Real Estate marketing or property marketing is a highly competitive. For decades, the marketing of properties and estates has evolved to fit with new technologies, and the present day is no exception. The world of real estate marketing is changing. New markets, new developments, new technologies are being seen within the industry.

Here are some of the benefits and advantages of Drones in Real Estate Marketing

  1. Create more persuasive virtual tours – a drone with capable camera can literally fly into a home through the front door, and travel throughout every room, creating a far more natural virtual tour. Advanced drones can create a virtual 360 tours using (Virtual Reality/VR) as the latest technological advancement. Through a virtual tour, clients or buyers will be able to visit a property virtually and experience the surrounding even without being there.
  2. Accuracy – Using drones for aerial images or footages in real estate can show the buyers a much more accurate of what the property is looks like.
  3. Location – In real estate industry you often hear questions about the location, nearby attractions, schools, parks, airports, etc. Aerial images or videos are clearly the best way to capture the entire surroundings of the property.
  4. Highlight or emphasize property features – Aerial drone shots and footages allows you to capture important features outside and around the home. Show off pools, walk-ways, etc. in more detailed image or video.

According to some statistics, listing agents who use drones for real estate could see an increase in listings as high as 73% and deal closing increases as high as 68%. Experts have already found 83% of clients prefer to work with agents using drones.

Real estate marketing is one of the most difficult things to do in business today. Internet is playing a major role in this competition. The competition is heavy in internet/online than in offline because online listings generate most of the leads. Almost every property buyer nowadays begins their search online.


For agents or brokers who want to hire a drone pilot for real estate marketing, DroneClub can help easily find drone professionals. Here at DroneClub we make sure that all drones pilots are verified. We want to provide you with all the information you need to choose the right Drone Pilot or Service Provider for your property listings.  You can search and visit any of our Freelancers Profiles and directly invite them to submit a proposal or tender.

Peter Mark

Author Since: 12 January 2021

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